Advertising on The Saleroom

Get in front of more bidders with a marketing strategy built around what matters to you.

An ATG Marketplace

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High-impact marketing solutions for auction houses ready to scale fast

Promote your auctions to millions of active bidders across ATG marketplaces - scale fast & drive results.

High-impact marketing solutions for auction houses ready to scale fast

Grow with the leading partner in the industry

Let our team build a plan to help your auctions reach more of the right buyers - at the right time.

Solutions & benefits

Who we serve

Plan & pricing

About us

Proactive targeting with email marketing

Ready to get started with a custom advertising strategy?

Our team will put together a strategy to help your auctions reach more of the right buyers, at the right time.

Art Auctions sees a 4X ROI on their marketing spend.

ATG INSIGHT

We'll work with you on a tailored strategy that includes a mix of tried-and-tested ad types - emails targeting and attracting the right buyers for your auctions, banners in premium placements capturing attention, and consistent messaging driving engagement and results.

Capturing attention with banners and features

Driving results with multi-touch packages

Through targeted emails, market your events directly to bidders most interested and likely to purchase. Target by item category, era or to custom segments of The Saleroom buyer base.

Advertising on The Saleroom’s key landing pages puts your brand in prime placement and in front of millions of monthly buyer visits looking for unique finds.

Packages and plans available to you ensure your auctions have the best reach and engagement - bringing together fine-tuned, targeted ads with compelling and timely messaging.

Targeted email marketing

Banners, features and placements

Optimised advertising packages

Targeted Bidder Emails

Weekly Newsletter Feature

Homepage Top Banner

Reactivly engages all users types with prime positioning on the high traffic homepage
Increases brand awareness
Exclusive to premium sales

Homepage Feature Tile

Reactivly engages all users types on the high traffic homepage
Increases brand awareness
Exclusive to premium sales

Sponsored Search

Reactively targets high-intent buyers
Presents auctions on the most popular search results pages
Increases brand awareness

Category Banner

Reactively targets high-intent buyers
Presents auctions on high-traffic category pages
Increases brand awareness

Proactively targets specific users based on interests
100% share of voice
Presents auction and key lots

Proactively target the full subscriber audience including new account creators
Promotes sale awareness

Proactively targets relevant users and helps attract new bidders
Highlights lots with estimates below £100
Presents auction and 3 key lots

Under 100 Feature

Category Newsletter Feature

Proactively targets specific users based on interest in a category
Promotes sale awareness

Featured Lots

Reactively targets high-intent buyers
Promotes key lots across relevent search results and category pages
Drives eyes to auctions

The Saleroom Takeover

Homepage Banner
Homepage Feature Tiles
Category Banners
Targeted & Custom Emails
Featured Lots

This powerful marketing package lets your auction command attention across the entire homepage, relevant category and search pages - capturing maximum awareness and driving high-intent buyers directly to your sale. Make your next auction unmissable.

Request a demo

Target an email to the most relevant buyers
Be front and centre in newsletter emails, search results & category pages
Double the number of new-to-auctioneer bidders compared to a sale with no advertising support.

Here's an example of one of the discounted entry ad packages

All of Package 1 plus:

Elevated category presence with additional ad placements and category newsletter features

Package 2

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All of Package 2 plus:

Multiple targeted emails and homepage ads
Greater search & category prominence

Package 3

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Multi-touch advertising campaigns keep your auctions front of mind and drive results.

118%

MORE CATALOGUE TRAFFIC

45%

INCREASE IN REGISTRATIONS

69%

LIFT IN NEW-TO AUCTIONEER REGISTRATIONS

All our marketing packages are tried, tested, optimized, and focus on bringing new bidders and more bids to your auctions - with significant discounts to further lift your returns.

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Market your auctions. Grow your registrations. Increase your hammer.